Meet the Founder: The Story Behind The Honeysuckle Tribe

THE HONEYSUCKLE JOURNAL

An unexpected journey, a little faith, and the heart behind Confidence Blooms.

Hi, I'm NaTasha Jarrett, founder of The Honeysuckle Tribe!

If you've ever visited our studio, you probably know a few things about me. I love a good conversation, I believe the little details matter, and I genuinely enjoy getting to know the people who walk through our doors. But what you may not know is how The Honeysuckle Tribe came to be.

It's a story of heartbreak, unexpected beginnings, a little bit of humor, and a whole lot of faith.

A New Beginning I Never Expected

Before entering the beauty industry, I spent more than 20 years working in hospitality. I loved the people, the conversations, and creating experiences that made others feel welcome and cared for. Along the way, I also earned a degree in interior design and owned my own residential design business, allowing me to combine my love for people with my passion for creating beautiful, inviting spaces. Hospitality wasn't just something I did for a living; it became part of who I am.

In 2020, when COVID turned the world upside down, I lost my job at the hotel where I had been working. But my husband and I already had a plan for our next chapter. I was going to be a stay-at-home mom to our daughter, Micheal Ann, until she started kindergarten. It was a chapter of life I was looking forward to, and for once, I wasn't focused on building a career. I was looking forward to being home with my little girl.

Then, at 23 weeks of pregnancy, we lost Micheal Ann. The grief was overwhelming. I struggled with depression, and suddenly, the future we had imagined together was gone. I wasn't just trying to figure out what I wanted to do next. I was trying to figure out what life was going to look like after losing so much of what I had been looking forward to.

During that difficult time, my husband took me on a vacation. While we were away, he reminded me that our plan had been for me to stay home with our daughter, but that I now had the freedom to choose whatever I wanted to do next. He asked me what I wanted that next chapter to look like.

For about two seconds, I considered becoming a florist! I've always loved flowers, plants, and the beauty of a garden. But I quickly realized I would miss being around people. I love conversations, building relationships, and taking care of others. That's when I started thinking about skincare and esthetics, something I'd always been interested in.

As we talked, I began imagining what it might look like to turn that interest into a business of my own. I didn't know exactly what that business would look like, but I knew I wanted to create something meaningful that would allow me to connect with people and put my heart into what I did.

In the spring of 2021, I enrolled in esthetics school. I had no idea where that decision would take me, but looking back, it was the beginning of a journey that would change my life in ways I never expected.

I Thought I Was Going to Do Facials!

Believe it or not, when I started esthetics school, I had no intention of specializing in waxing. I thought I was going to do facials! I was approaching 40, noticing a few wrinkles that hadn't been there before, and becoming increasingly interested in skincare and aging gracefully. I loved the idea of creating relaxing treatments where clients could unwind and feel pampered.

But I quickly discovered something about myself. I like to talk. A lot.

And while my facials were wonderfully relaxing, I found myself wanting to chat with clients, hear their stories, and get to know them. Meanwhile, they were trying to relax! Waxing, on the other hand, gave me exactly what I'd been missing. I could connect with my clients, make them laugh, ease their nerves, and build genuine relationships. I also understood the frustrations that can come with body hair. I had experienced my own insecurities, razor burn, and irritation from shaving. Being able to offer someone an alternative while helping them feel more comfortable in their skin was incredibly rewarding. And somewhere along the way, I realized I'd found my niche.

I Knew There Had to Be a Different Way

After esthetics school, I went to work for one of Nashville's busiest waxing chains. It was a fast-paced environment, and I gained valuable hands-on experience. But I also realized that the kind of experience I wanted to provide was very different. Appointments were timed, techniques were focused on speed, and there wasn't always enough opportunity to educate clients or address their concerns. Brazilian waxing is an incredibly personal service, especially for someone experiencing it for the first time. Clients have questions, nerves, insecurities, and sometimes concerns about how their skin will react. I wanted to have those conversations, take the time to explain aftercare, and make sure they felt comfortable before leaving. I also wanted to take a more thoughtful approach to the services themselves. I believed in using premium waxes, smaller and more controlled applications, and skincare products I genuinely trusted. I didn't want to recommend something simply because I was expected to sell it. I wanted clients to understand what they were putting on their skin and why it might benefit them.

After spending so many years in hospitality, one thing was especially important to me: I wanted clients to feel like people, not appointment numbers. I wanted to bring hospitality back into waxing. A boutique, spa-inspired environment where personal attention, education, quality products, and genuine kindness were all part of the experience. That became the vision for The Honeysuckle Tribe.

From One Brow Wax to a Growing Tribe

In May 2022, The Honeysuckle Tribe opened its doors in Columbia, Tennessee. I didn't bring a single client with me from Nashville. I started completely from scratch, and during my first week, I had exactly one client. She came in for an eyebrow wax. That was it! But slowly, one appointment became another. Clients came back, shared their experiences with friends, and began trusting me with their waxing and skincare needs. Within our first year, I was so busy that I needed to hire my first employee. I was approaching the point of having a waitlist and not being able to welcome new clients.

What started with one brow wax had grown into a business that needed a team, and I've been learning and growing ever since.

The Garden Behind The Honeysuckle Tribe

Remember how I briefly considered becoming a florist? Well, I guess that love of flowers never really left me! If you look around our studio, you'll notice plants, vines, and touches of nature throughout the space. That's no accident. With my background in interior design, I've always loved creating spaces that feel warm, inviting, and full of life. Every detail at The Honeysuckle Tribe has been chosen with intention, from the atmosphere of our treatment rooms to the products we use and the way we care for our guests.

In many ways, I think of myself as a gardener, and The Honeysuckle Tribe is my garden. Our clients and team are the flowers, each one different, each one with their own story and something beautiful to offer. My role is to create an environment where they feel cared for, encouraged, and supported. Much like a garden, people need different things at different times, and sometimes it's the smallest gestures of care and attention that make the greatest difference. There's something incredibly rewarding about watching people grow. Whether it's a client who walks in nervous for her first Brazilian wax and eventually feels completely at ease, or a team member who discovers just how capable she is, I love being part of that journey. I may not have become a florist, but in a way, I still get to spend my days tending to something beautiful. And that's what Confidence Blooms means to me. It's not simply a saying we put on our website. It's the heart of what I hope we're creating here.

A Little Swing With a Very Special Meaning

If you've visited our studio, you've probably noticed the swing near the window at the end of our hallway. You might have thought it was simply a fun, playful addition to the space, but that swing is one of the most meaningful things in our entire studio.

With my background in interior design, I put a great deal of thought into every detail of our space, and the swing was no exception. I knew exactly where I wanted it: near the window at the end of the hallway, where I would see it every day as I walked through the studio, welcomed guests, and went about my work. My husband helped me install it, although he wasn't initially thrilled about hanging a swing from the ceiling because he was concerned someone might get hurt. But as he began tying the knots to secure the seat, he noticed the name engraved on it: Micheal Ann. That's when he understood that the swing wasn't simply another design detail; it was a memorial to our daughter. As he continued securing it, he began to cry, and so did I. We shared one of those quiet, emotional moments that neither of us had anticipated, and it's a memory I'll always treasure.

Today, that swing remains in the same special place. Her name is right there, and every day, in the middle of the business, the conversations, and the hustle and bustle, I get to see a reminder of her.

There's something else I've learned through this journey that means more to me than I can fully explain. People are often afraid to talk to someone about a baby they've lost because they worry that bringing it up will cause more pain. But for me, talking about my daughter is healing. I love getting to say her name and share her story.

Over the years, I've had clients come into the studio who have also experienced pregnancy loss. Sometimes they're clients I wasn't even originally supposed to have that day, and somehow, we end up together. I truly believe God places people in our lives for a reason. Those appointments sometimes become conversations about grief, motherhood, faith, and finding a way forward. I can share my experience, tell them what helped me, and most importantly, remind them that they're not alone. I can't take away their pain, but sometimes simply having someone who understands can mean so much.

The Honeysuckle Tribe will never replace my daughter. Nothing ever could. But this business has given me another way to honor her life, speak her name, and carry her memory with me. That little swing is a daily reminder of a love that will always be part of my story.

What I've Learned Along the Way

Building The Honeysuckle Tribe has taught me far more than I ever expected, both personally and professionally. I've learned that a great service matters, but so does the conversation, the compassion, and the little moments that help someone feel comfortable and cared for. People may not remember every detail of their appointment, but they'll remember how you made them feel.

I've also learned that the little details really do make a big difference. Guests often compliment how beautiful and welcoming our studio feels, and that means a great deal to me because so much thought has gone into creating it. But I've always believed that a beautiful space should be more than something nice to look at. It should make people feel comfortable, relaxed, and cared for.

The same attention to detail carries into our services. From our waxing techniques and skincare products to the warm welcome at the front desk, every decision should reflect the experience we want our guests to have. I believe that consistency between what people see, how they're treated, and the quality of care they receive is a big part of what has helped The Honeysuckle Tribe grow.

One of my biggest lessons has been learning to build a team and trust others to carry out the vision I started with. When I opened the business, every detail was my responsibility. As we've grown, I've learned the importance of surrounding myself with people who share my values and genuinely care about our guests. I'm incredibly grateful for the women who help make The Honeysuckle Tribe what it is today.

And perhaps the greatest lesson of all is that sometimes the most unexpected paths lead us somewhere meaningful. I never imagined that a conversation with my husband during one of the hardest seasons of my life would lead me here. While I would never have chosen the heartbreak that came before this journey, I'm grateful for the purpose, relationships, and opportunities to care for others that have come along the way.

More Than Just Waxing

Today, The Honeysuckle Tribe is so much more than a place to get a Brazilian wax, brow shaping, or facial. It's a place where conversations happen, friendships grow, confidence is encouraged, and people can simply come as they are.

I never want someone to feel they need to apologize for their body, their insecurities, or the questions they have. I want every guest to feel welcome, respected, and genuinely cared for, whether they're visiting us for the very first time or have been part of our Tribe for years.

That's what I dreamed of creating, and it's what our team works toward every day.

To everyone who has trusted us, supported us, shared our name with a friend, or simply walked through our doors, thank you. What began with a leap of faith and one eyebrow wax has become something incredibly special to me, and I'm so grateful you're part of our story.

With love and gratitude,

NaTasha Jarrett

Founder, The Honeysuckle Tribe

Confidence Blooms.

Photography by Ali Morris Photography